BLUE OCEAN vs RED OCEAN STRATEGY. ANY NUANCES?

Unchartered paths are the dream of any person who wants to start any venture, simply because the assumption is that there’s a propensity to capture a huge market share and dominate later. In other instances, becomes a monopoly. When INSEAD professors, Chan Kim & Renée Mauborgne authored the book on Blue and Red ocean strategy, they sought to unearth the benefits, challenges, distinctions and